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Founding GTM Lead

Full-time / Remote

About EVE

EVE is an AI Revenue Operator for small businesses — turning inbox chaos into revenue.
Most SMBs still run their sales through email and RFQ forms, not CRMs — and lose 20–30% of potential revenue simply because follow-ups get missed or leads go stale.
 EVE connects directly to a company’s inbox, finds those hidden opportunities, and helps teams close them automatically.
We’re backed by top investors including Firsthand VC, a16z Scout, Acquisition.com Ventures, Founders Future and the founders of Slack, Hugging Face and G2 — and we’re just getting started. 

About the Role

Lead EVE’s go-to-market experimentation engine. Own demand generation, growth loops, and conversion optimization to support founder-led growth — and then scale it into a repeatable, multi-channel acquisition model. We’re looking for a driven individual contributor with the potential to grow into a CMO role over time.

Why this role matters:
EVE has strong product-market fit signals, a growing waitlist, and early customer traction. You’ll turn this momentum into scalable acquisition channels - finding and systematizing what works across product-led, organic, and community loops.

:dart:

Key Responsibilities
1. Growth Strategy & Experimentation

  • Build, test, and scale growth experiments across multiple channels (LinkedIn & email outreach, guerrilla marketing, Product Hunt, SEO & GEO, product partnerships, founder communities).

  • Translate user behavior and pilot feedback into actionable funnel optimizations.

  • Manage lifecycle campaigns (activation, retention, referrals) for SMB users.

2. Content & Founder-Led Growth Amplification

  • Support and scale the founder’s thought-leadership content into demand generation assets (short-form videos, carousels, articles, webinars).

  • Drive organic reach in SMB, founder, and service business communities.

  • Turn sources like Reddit and Quora into consistent lead generation channels

  • Launch own media channels - email newsletter and podcast for SMB owners, etc

3. Community, Partnerships, and Virality

  • Build partnerships with adjacent products targeting the same audience

  • Experiment with viral content on social media - Instagram, Tiktok

  • Design and optimize viral loops (e.g., “Sent by EVE” signature)

  • Experiment with referral campaigns

4. Data & Conversion Optimization

  • Own funnel analytics (traffic → demo → trial → paid).

  • Set up and refine attribution, event tracking, and lead scoring in Posthog / HubSpot / etc

  • Constantly measure LTV/CAC, activation rates, and retention across customer cohorts.

5. Product-Led Growth (PLG) Support

  • Collaborate with the product marketing team on in-app onboarding, referral prompts, and activation triggers.

  • Identify drop-off points in the user journey and design growth experiments to fix them.

Requirements:

  • 5+ years in B2B SaaS companies in growth-related roles with measurable achievements

  • Comfortable owning both strategy and execution — from ad copy to analytics dashboards.

  • Growth experimentation (A/B testing, lifecycle email, LinkedIn ads, community growth).

  • Familiar with CRM-less or low-touch SMB funnels.

  • Exceptional copywriting — empathetic to non-tech-savvy users.

  • Strong understanding of founder-brand amplification.

  • Bonus: experience with SMB-focused AI products

Mindset:

  • Operates like a founder: fast, resourceful, creative.

  • Loves experimentation and storytelling as much as numbers.

  • Fluent in both creative and analytical marketing.

Apply