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Growth Marketing Lead

Full-time / Remote

About the Role

Lead EVE’s go-to-market experimentation engine. Own demand generation, growth loops, and conversion optimization to support founder-led growth — and then scale it into a repeatable, multi-channel acquisition model. We’re looking for a driven individual contributor with the potential to grow into a CMO role over time.


Why this role matters:
EVE has strong product-market fit signals, a growing waitlist, and early customer traction. You’ll turn this momentum into scalable acquisition channels - finding and systematizing what works across product-led, organic, and community loops.

:dart:

Key Responsibilities
1. Growth Strategy & Experimentation

  • Build, test, and scale growth experiments across multiple channels (LinkedIn & email outreach, guerrilla marketing, Product Hunt, SEO & GEO, product partnerships, founder communities).

  • Translate user behavior and pilot feedback into actionable funnel optimizations.

  • Manage lifecycle campaigns (activation, retention, referrals) for SMB users.

2. Content & Founder-Led Growth Amplification

  • Support and scale the founder’s thought-leadership content into demand generation assets (short-form videos, carousels, articles, webinars).

  • Drive organic reach in SMB, founder, and service business communities.

  • Turn sources like Reddit and Quora into consistent lead generation channels

  • Launch own media channels - email newsletter and podcast for SMB owners, etc

3. Community, Partnerships, and Virality

  • Build partnerships with adjacent products targeting the same audience

  • Experiment with viral content on social media - Instagram, Tiktok

  • Design and optimize viral loops (e.g., “Sent by EVE” signature)

  • Experiment with referral campaigns

4. Data & Conversion Optimization

  • Own funnel analytics (traffic → demo → trial → paid).

  • Set up and refine attribution, event tracking, and lead scoring in Posthog / HubSpot / etc

  • Constantly measure LTV/CAC, activation rates, and retention across customer cohorts.

5. Product-Led Growth (PLG) Support

  • Collaborate with the product marketing team on in-app onboarding, referral prompts, and activation triggers.

  • Identify drop-off points in the user journey and design growth experiments to fix them.

Requirements:

  • 5+ years in B2B SaaS companies in growth-related roles with measurable achievements

  • Comfortable owning both strategy and execution — from ad copy to analytics dashboards.

  • Growth experimentation (A/B testing, lifecycle email, LinkedIn ads, community growth).

  • Familiar with CRM-less or low-touch SMB funnels.

  • Exceptional copywriting — empathetic to non-tech-savvy users.

  • Strong understanding of founder-brand amplification.

  • Bonus: experience with SMB-focused AI products

Mindset:

  • Operates like a founder: fast, resourceful, creative.

  • Loves experimentation and storytelling as much as numbers.

  • Fluent in both creative and analytical marketing.

Apply